This present booklet is the Chinese version of Arts Marketing: The Pocket Guide, written by Dr Sharron Dickman, co-published by Australia Council and Centre for Professional Development, Australia. The Chinese translated version is published by the Hong Kong Arts Development Council.
Title type

Translated

Alternative title

yi shu xing zheng zi zhu xiao ce zi: yi shu tui guang

Access level

Onsite

Location code REF.DIS3
Language

Chinese - Traditional

No of pages

89

No of copies

1

Content type

directory/guide, 

monograph

Chapter headings
澳洲協會簡介
專業發展中心簡介
香港藝術發展局簡介
作者簡介
前言
第一章 藝術市場學所擔當的角色
第二章 籌劃市場推廣的活動
第三章 決定觀眾所需及確定市場目標
第四章 撰寫一份有效的市場推廣計劃
第五章 分析核心活動及服務和制定價目
第六章 與觀眾溝通
第七章 如何令你的機構透過廣告及推廣活動受惠
第八章 如何運用及面對傳播媒介
第九章 直接促銷法
第十章 如何將商品銷售計劃引入你的機構
第十一章 關係式市場推銷法
(A Self-help Booklet on Art Administration: Art Promotion )
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In Copyright

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This item is covered by one or more copyrights. It is available for research only or use within Hong Kong’s fair dealing rules. Please do not copy, re-use or reproduce this item without the permission of the copyright holder.

A Self-help Booklet on Art Administration: Art Promotion , 藝術行政自助小冊子:藝術推廣