'Imagining the Audience, Viewing Positions in artistic and curatorial practice is a book about the role of the audience in artistic and curatorial practice. Based on specific examples, internationally recognized artists and curators present how they imagine the individual viewer’s mental, physical and emotional experience of the arts event.
When audience is mentioned in the context of contemporary art, it is most commonly in association with mediation and communication after the production of an art work or exhibition. The book Imagining the Audience will instead focus on the role of the audience within the artistic and curatorial process. How does an artist or curator imagine the experience, movement and mental process of the individual viewer? And how does this perspective influence the actual work and the way the viewer experiences the work?
Imagining the Audience offers a glimpse at the ideas behind the work of both the artist and the curator concerning the role of the audience. This publication is part of a research project on the extensive theory of viewing positions in aesthetics and film theory applied to contemporary art for a more differentiated understanding of the role of the audience. The book is a collaboration between the Swedish Exhibition Agency and Mobile Art Production.' - from publisher's website
With biographies of contributors.
Onsite
Magdalena MALM, 
English, 
Swedish
curatorial practice,  audience
2012
239
9789197998550
1
anthology
Introduction: The Act of Imagining - Magdalena MALM, Annika WIK
Viewing Positions: Here and There - Annika WIK
Look into the Camera and Be Yourself - Phil COLLINS, Jacquelyn DAVIS
The Viewer as Medium - Lundahl & Seitl, Johan POUSETTE
Excerpt from Hypnotic Show Artissima Script - Raimundas MALASAUSKAS
The Work, the Artist, and the Other - Kader ATTIA, Simon NJAMI
Relation to Citizen: Participation beyond the 'Event' of the Public Artwork - Claire DOHERTY
Audience that Acts: Some Projects of the 7th Berlin Biennale - Joanna WARSZA
My Dear Friend - Magdalena MALM
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