'An interdisciplinary study on design and visual culture in Pakistan, this book documents contemporary visual vernacular and provides an overview of the impact of diverse cultures assimilated over several millennia. It reflects social, commercial and geo-political changes influencing this region, and addresses a broad horizon of graphic expression, ranging from architectural calligraphy to postage stamps, from steatite seals of the Indus Valley (4000 CE) and coinage to Mughal manuscripts and modern cinema posters. Historic evidence is fused with contemporary expression, as well as "fine arts" with "applied arts". ' - extracted from the front flap

Includes thirty-three essays accompanied by photographs and illustrations, many commissioned specifically for this book. A timeline based on icons and events in the book is provided.
Access level

Onsite

practitioner
editor
Location code
REFL.ZAS
Language

English

Publication/Creation date

2009

No of pages

350

ISBN / ISSN

9780195475944

No of copies

2

Content type

anthology

Chapter headings

Dekh Magar Pyar Se / Look, But with Love

The Journey: Buraq, Jhuley Lal and Zulijinnah - Durre S. AHMED

Rehmat ka Sayah The Shadow of Mercy - Glimpses of Muslim Saints' Portraits - Jürgen Wasim FREMBGEN

Horsemen and Saviours: Iconography in Hindu Communities of Twentieth Century Sindh - Michel BOIVIN

The Semiotics of the Nations' Icons: The Art of Truck and Miniature Painting - Imran QURESHI, Naazish ATAULLAH

W-11: The Minibus - Amean JAN

Rooh Kheench Spirit Pulling: Backdrops for Photography - Malcolm HUTCHESON, Atteqa ALI

Aina Mirror: Publicity design as a Reflection of Lollywood Film Content - Hasan ZAIDI

The Mace and the Sceptre: Iconography in Pehelwan (Wrestler) Posters - Aasim AKHTAR

Fal Divination for Men Seeking a Bride - Adeela SULEMAN

Read

Jang 'War' The Urdu Newspaper: Promoting a Culture of Liberation or Subservience? - Aasim Sajjad AKHTAR

Ijtimaa': Posters Advertising Religious Congregations - Sohail ZUBERI

Heroes and Zeroes - Durre S. AHMED

Calligraffiti: Typography and Wall Chalkings - Arif MAHMOOD

Not Reading the Writing on the Wall: The Purpose of Qur'anic Calligraphy on Buildings - Jamal J. ELIAS

Be Pakistani, Buy Pakistani

Naajo Mehndi and Henna Hands - Naiza H. KHAN

Tibet Talcum Powder - Durriya KAZI

Rooh Afza, Drink of the East!: A Case Study of Iconography and Successful Branding - Zarminae ANSARI

The Pakola Tale - Mariam Ali BAIG

Brand Take-off: Pakistan International Airlines - Abbas ALI, Faraz Maqsood Hamidi

To Let?: Billboards in the Urban Environment - Arif HASAN

Pakistan Zindabad! / Long Live Pakistan!

Beyond the Symbolic to the Significant - Ayesha JALAL

Re-imagining the Image - S Akbar ZAIDI

Currents in Currency: Design of Currency Notes - Quddus MIRZA

Signs of the Times: A Pictorial History of Pakistan through Postage Stamps - Adil SALAHUDDIN, Rubina SAIGOL

Drawing Political Change - Feica

The Art of the Possible: The Visual Campaigns of Political Parties in Pakistan for Elections 2008 - Saima ZAIDI

Pre-Partition Perspective

Chromolithography and the Mayo School of Art, Lahore (1917-1920 CE) - Nadeem Omar Tarar

Safety Match Box Labels (1925-1935 CE) - Lutfullah KHAN

Observations on the Miniature Painting in Nizami's Khamsa - Akbar NAQVI

Guru Nanak Shah Faqir: Sufi and Shi'a Elements in the Representation of Guru Nanak - Francisco José LUIS

Obverse, Reverse: History of Coinage in the Indus Region - Asma IBRAHIM

Storyboards in Stone: The Buddhist Art of Gandhara - Ivana PRAZIC

The Design of Seals from Indus Valley: Geometric, Naturalistic & Narrative Motifs - Jonathan Mark KENOYER

Mazaar, Bazaar: Design and Visual Culture in Pakistan
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Mazaar, Bazaar: Design and Visual Culture in Pakistan