'Brightly coloured prints, portraying model behaviour or a better future, have been a ubiquitous element of Chinese political culture from Imperial times until the present.
As economic reform swept the People's Republic in the 1980s, visual propaganda ceased to depict the tanned and muscular labourers in a proletarian utopia, so typical of preceding decades. Instead, Western icons of progress and development were employed: high-speed bullet trains, spacecraft, highrise buildings, gridlocked freeways and projections of general affluence. Socialist Realism was phased out by design and mixed-media techniques that were influenced by Western advertising.
This lavishly illustrated study traces the development of the style and content of the Chinese propaganda poster in the decade of reform, from its traditional origins to its use as a tool for political and economic purposes.' (back cover) 

Access level

Onsite

Location code
REF.LAS
Language

English

Publication/Creation date

1995

No of pages

216

ISBN / ISSN

9054960094

No of copies

1

Content type

monograph

Chapter headings

Introduction

Traditional and Modern Propagation of Behaviour in China

Precursors of Visual Propaganda in Traditional China

Precursors of the Chinese Propaganda Poster

Communist Visual Propaganda

The Communist Propaganda Poster until the Four Modernizations Era

The Propaganda Poster during the Four Modernizations Era

The Four Modernizations Era

Poster Art and the Four Modernizations

The Future Symbolized: Propaganda Posters of the Four Modernizations Era

An Analysis of General Subjects

An Analysis of Specific Target Groups

The Future Visualized: An Analysis of Symbolism and Imagery

Epilogue

Chinese Propaganda Posters: From Revolution to Modernization
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Chinese Propaganda Posters: From Revolution to Modernization