Asia Art Archive (AAA) announces the launch of its revamped website, www.aaa.org.hk, and a new visual identity. With the mission to increase access and openness to AAA’s collection on recent histories of art in Asia, the website is redesigned with enhanced search function that offers greater flexibility and connectivity, resources to support teaching and learning, and a new online publication, Ideas, that publishes fresh editorial content on contemporary art and art history every Monday. Along with the website is AAA’s new branding, which reflects the organisation’s 16 years of work making connections from within the archive, across Asia and the world.
The revamped website opens up the access to AAA’s collection and provides a more visual experience. The new search function allows users to research the collection in a more flexible manner and refine their search results with a range of filters. Optimised interlinks are created for users to find relevant content and stories around the materials more easily. Users can also browse the collection through Themes, which are points of entry that speak to our special research interests and topical concerns, including Performance Art, Writing Hong Kong Art History, Exhibiting Contemporary Chinese Art, and more.
To faciliate openness, the Resources section of the website contains materials that AAA creates as part of programmes or collection development. The breath of content types include videos of AAA’s past programmes, topical reading lists, papers and presentations from research grants, projects and residencies, as tools for learning. A selection of online resources is created for educators to support teaching on contemporary art topic in all educational settings.
The new online publication, Ideas, delivers content that acts as a catalyst for new ideas surrounding contemporary art and art history. Each Monday, Ideas publishes new essays, interviews, and curated journeys through AAA’s research collections. There are five sections in the publications that offer quick reads, discussions, and in-depth features on art in Asia, namely Essays, Notes, Conversations, Collection Spotlight, and Behind the Scenes.
The redesigned website embodies AAA’s new visual identity. In its 16th year, AAA refreshes the logo as part of an overall strategic rethink to best represent the organisation today. By breaking down the solid square to form new openings, the logo highlights the importance AAA places on making the archive accessible while creating multiple entry points into the histories of recent art in Asia. The lines connecting Asia, Art, and Archive represent how AAA sees itself as part of a wider evolving community tasked with continuously bringing these three vast concepts into question and conversation.
Asia Art Archive offers access to its Research and Library Collection, as well as to its programmes without charge. As an independent non-profit, AAA is committed to continuing the wide circulation of knowledge about contemporary art in Asia, and rely on the generosity of its patrons. As AAA launches the new digital presence, the organisation appeals for support with the “Adopt-a-Book” campaign. With a minimum donation of HK$500, the community can "adopt" a book in AAA’s Library Collection in Hong Kong. Contributions will go directly into the organisation’s operating budget.
Asia Art Archive’s new website is designed and developed by KeepThinking. The new visual identity is designed by A Practice for Everyday Life.