'With a background of museum studies and her practical experience, Tsai Chao-yi writes an in-depth analysis of the cause, course and effect of Guggenheim Museum developing as a global and cultural chain store. Tsai also argues about the so-called 'Guggenheim effect' derived from the establishment of Guggenheim Museum in Bilbao, Spain which has created a brand new way of museum management and many other impacts. Such an analysis provides the most insightful perspective for those who would like to have a better understanding of how cultural and art industry being the rising power in a city's economy.' - translated from the book back page
Includes images of Guggenheim Museums in various cities and the concept plans of the Guggenheim Museum in Taiwan.
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