Catalogue published on the occasion of the exhibition 'The EY Exhibition: The World Goes Pop' held at the Tate Modern in London, from September 2015 to January 2016.

'This groundbreaking book surveys the concurrent engagements with the spirit of pop art through out the world during the 1960s and 1970s, from the frequently studied activity in the United States, England, and France, to lesser-known developments in Central and Eastern Europe, Latin America, Asia, and the Middle East. One of the first publications to reveal these alternative histories, it shows how pop was never just a celebration of Western consumerism, but was also a subversive international language for criticism and public protest across the globe.

Eight essays touch upon the key themes of the various pop movements, including the effects of everyday consumer and mass media culture, feminism and the female body, and vernacular traditions, and the Cold War. local developments of pop are also examined in key geographical areas such as the Eastern bloc, Argentina, Brazil, France, and Japan.' - excerpted from the introduction behind the book cover

Includes images of artworks and artists' biographies.
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Chapter headings
Political Pop: An Introduction - Jessica MORGAN
Pop Effects in Eastern Europe Under Communist Rule - David CROWLEY
1966 in the World of Pop - Flavia FRIGERI
Unfolding the 'Present': Some Notes on Brazilian 'Pop' - Giulia LAMONI
Feminist Eruptions in Pop, Beyond Borders - Kalliopi MINIOUDAKI
Oiran Goes Pop: Contemporary Japanese Artists Reinventing Icons - Reiko TOMII, 富井玲子
Pop Art in Argentina - Mercedes TRELLES-HERNANDEZ
Children of Marx and Coca-Cola Pop in a Divided World - Sarah WILSON
A Conversation About Pop
The EY Exhibition: The World Goes Pop
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The EY Exhibition: The World Goes Pop